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Projects Communications | Media

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Ethical dimensions of immersive journalism

As regards media coverage, 360° videos and virtual reality content are gaining ever greater significance. My thesis therefore deals with the ethical dimensions of immersive journalism. My reflections focus on Virtual Reality (VR), which is increasingly being used in journalistic practice. New technical possibilities not only give rise to technical questions and challenges but also to ethical ones. These affect media producers and the audience alike. I would like to investigate precisely which ethical dimensions emerge from the use of immersive contents and what the potential consequences are.



Verbundkolleg Kommunikation & Medien

Supervisor Neu-Ulm University of Applied Sciences:

Prof. Dr. Barbara Brandstetter

Dr Barbara Brandstetter has been a professor for Economic Journalism at Neu-Ulm University of Applied Sciences since 2011. She is head of the Media & User Experience Competence Centre and is responsible for the focal area of Cross Media in the InformationManagement and Corporate Communications study programme. Barbara Brandstetter has long-standing professional experience as an editor in economic and financial editorial offices
(including Welt, Welt am Sonntag, Berliner Morgenpost). Her thematic focus lies in pension schemes, taxes, insurances, and financial investments. Her fields of research encompass business and consumer journalism, usability & UK as well as media economics. She studied romance studies (linguistics), economics, and journalism in Hamburg, and completed an economic traineeship at Axel Springer school of journalism. Barbara Brandstetter is a member of the administrative council of Stiftung Warentest (leading German consumer safety group), of the advisory committee of Marktwächter Finanzen and on the jury for journalistic prizes. Her reference book “Verbraucherjournalismus” (consumer
journalism) was published in 2014. In 2017, she published the textbook “Wirtschaft – Basiswissen für die Medienpraxis” (Economy – Basic Knowledge for Media Practice) (co-author: Steffen Range). Brandstetter writes a regular column on financial themes (asset issues) in the Frankfurter Allgemeine Zeitung.


Supervisor University of Passau:

Prof. Dr. Oliver Hahn

Professor Oliver Hahn, PhD, is Professor of Journalism and Vice-Dean for Internationalization and Research in the Faculty of Arts and Humanities at the University of Passau, Germany. He is specialized in international comparative research of journalism, media and communication. He serves as Co-Vice-Chair of the Journalism Research and Education (JRE) section of the International Association for Media and Communication Research (IAMCR) and as Liaison Officer to the World Journalism Education Council (WJEC).


Lukas Kick

Lukas Kick

University of Passau

Lukas Kick has been working on his doctorate since 2019 at the University of
Passau in communication science. Following his A-levels, he gained his first
journalistic experience at the regional radio Radio Ramasuri and then decided
to pursue a degree in media and communication sciences. He completed his
degree between 2016 and 2019 at the University of Passau. Besides his work
on the dissertation, Lukas Kick is also working there on the Chair for


Get in touch. We look forward to your questions and ideas for our Joint Academic Partnership Media and Communications.

Mandy Fox

Mandy Fox

Koordinatorin BayWISS-Verbundkolleg Kommunikation & Medien

Universität Passau
Philosophische Fakultät
Professur für Journalistik
Centre for Media and Communication
Innstr. 33a
94032 Passau

Telephone: +49 851 5092999