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Projects Communications | Media

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Cross-media in public service broadcasting.

The advent of a digital information transfer not only made media history, but also heralded in a paradigm change in the media industry and all media departments, which, bearing in mind rapidly advancing technological progress and innovations, does not seem to permit any revision. To adapt to digital developments and remain attractive on the market, public broadcasters in Germany are undergoing a process of transformation. The programmatic objective of public media houses is a forced transformation into “cross media companies”, which jointly conceive, plan and display content for television, radio, and online services. Cross-media is a multifaceted phenomenon affecting virtually all areas of a company, not only at the corporate but also the production and distribution levels. This dissertation examines, by way of example, whether and how one of the largest German public broadcasters successfully transforms into a cross-media broadcasting corporation. For that purpose, expert interviews are carried out and editorial observations are implemented. In this way, the study aims to make an important contribution towards editorial and newsroom research and to explore changes associated with journalistic reorientation at the organisational, editorial and communication strategy and personnel level.


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Supervisor Katholische Universität Eichstätt-Ingolstadt:

Prof. Dr. Annika Sehl

Prof. Dr. Annika Sehl ist Inhaberin des Lehrstuhls für Journalistik mit dem Schwerpunkt Medienstrukturen und Gesellschaft an der Katholischen Universität Eichstätt-Ingolstadt und Research Associate am Reuters Institute for the Study of Journalism der Universität Oxford. Zudem ist sie Co-Leitung des Zentrums für Ethik der Medien und der digitalen Gesellschaft (zem::dg). Sie ist Vice Chair der Journalism Studies Division der International Communication Association (ICA) und Associate Editor der 2019 in drei Bänden erschienenen International Encyclopedia of Journalism Studies (Wiley-ICA). Ihre Forschung wurde in internationalen peer-reviewten Journals wie dem European Journal of Communication, Journalism, Journalism Studies oder der International Communication Gazette publiziert. Als ausgebildete Redakteurin (N24) verfügt sie zudem über praktische Erfahrungen im Journalismus und saß über mehrere Jahre in Jurys des renommierten Grimme-Preises. Aktuell ist sie Mitglied im Projektteam Lokaljournalisten des Lokaljournalistenprogramms der Bundeszentrale für politische Bildung. 


Lea Sophia Lehner

Lea Sophia Lehner

Universität Passau

Lea Sophia Lehner has worked as a research assistant at the Chair for
Communication Science at the University of Passau since April 2020. Her
primary focus lies in the supervision of Bachelors’ candidates in the degree
course Media and Communication. Previously, she worked from October 2019
until project end in February 2020 at the Chair for Digital and Strategic
Communication at the University of Passau in the BMBF project PADIGI
(participatory media education for people with mental disability. Testing digital
learning modules for professionals in pedagogic/nursing professions).
Between April 2016 and September 2019, she worked as a student assistant
at the Chair for Sociology and later as a research assistant at the Chair for
Communication Science at the University of Passau. She graduated with
degrees in European Studies (B.A.) as well as Media and Communication
(B.A.). Since November 2018, she has been working on a doctoral degree in
the doctoral programme Communication & Media at the Bavarian Academic
Forum (BayWISS).


Get in touch. We look forward to your questions and ideas for our Joint Academic Partnership Media and Communications.

Mandy Fox

Mandy Fox

Koordinatorin BayWISS-Verbundkolleg Kommunikation & Medien

Universität Passau
Philosophische Fakultät
Professur für Journalistik
Centre for Media and Communication
Innstr. 33a
94032 Passau

Telephone: +49 851 5092999